Rebecca Miles - Profile and Journalist Details
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Rebecca Miles
Verified
Managing Editor, Intelligent CXO
Hereford
Beats
Politics, Lottery, Social Media Movies, Relationships, Pop Culture Sports,True Crime, Entertainment Crime, Celebrities, Television Cooking
Content
By Rebecca Miles Verified| Intelligent CXO@ Marketing strategy is undergoing a transformation as long-term planning gives way to a more agile, brand-led approach. In this article, Rebekah Lee, Group Marketing Director at Morson Group, discusses why the concept of ‘strategy’ has become outdated, how brand has evolved into a critical commercial driver and why cross-functional alignment between marketing, sales and leadership is essential for success.
By Rebecca Miles Verified| Intelligent CXO@ The UK is leading Europe in workplace monitoring, with 81% of British businesses saying employee tracking effectively discourages ‘quiet vacationing’ – when employees secretly take time off without requesting leave. That’s according to new data released by Kinly. The adoption of worker tracking isn’t limited to the UK but reflects a growing workplace strategy across Europe.
By Rebecca Miles Verified| Intelligent CXO@ Marketing strategy is undergoing a transformation as long-term planning gives way to a more agile, brand-led approach. In this article, Rebekah Lee, Group Marketing Director at Morson Group, discusses why the concept of ‘strategy’ has become outdated, how brand has evolved into a critical commercial driver and why cross-functional alignment between marketing, sales and leadership is essential for success.
Company Info
Intelligent CXO
Hereford, United Kingdom