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Rebecca Sentance
Verified
Deputy Editor, Econsultancy
London
Beats
Enterprise Software CX AI CRM Quantum Computing
Content
What are the results from GenAI in customer service? Case studies from Verizon, ING & United Airlines
By Rebecca Sentance Verified|EconsultancyVerifiedCustomer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing with customers, the use cases for generative AI in customer service are numerous, and many businesses are either experimenting with or have already deployed GenAI in this way. But which ones are seeing real results, how are they benefiting, and what lessons can we take from their experience?
By Rebecca Sentance Verified|EconsultancyVerifiedThe many LinkedIn posts about SEO’s death have been greatly exaggerated. That was one of the key takeaways from day one of Brighton SEO’s annual gathering of search experts. The conclusion was not that any one factor (say, GenAI, or TikTok) has single-handedly ‘upended’ search as we know it. Rather, the reality of what it means to optimise for search now is much more nuanced – and interesting – than that. Here’s why, and how to go about it.
By Rebecca Sentance Verified|EconsultancyVerifiedTikTok has made increasing moves to shore up its performance offering and establish itself as a platform that offers bottom-of-funnel conversions as well as top-of-funnel awareness. Its latest launch in that vein, however, may raise some eyebrows: in February, TikTok announced Automotive Ads: catalogue-based ads that target users who may be in-market for a vehicle purchase.
Company Info
Econsultancy
Econsultancy is a digital marketing and ecommerce training provider founded in 1999 by Ashley Friedlein and Matthew O’Riordan. With offices in London, New York, and Singapore, the company focuses on transforming businesses by equipping teams with essential digital skills to enhance performance and customer value. Econsultancy offers a variety of services, including expert-led training programs for large organizations, research and consultancy to navigate the digital landscape, and the organization of significant events like the Festival of Marketing. Their training initiatives include the MSc in Digital Marketing Communications and the Marketing Week Mini MBA, both designed to support marketing professionals. Econsultancy also introduced the Modern Marketing Model, which integrates traditional and digital marketing practices. The company has a popular blog that attracts over half a million monthly readers, providing valuable insights into digital marketing. Econsultancy is recognized as a leading name in the digital marketing and ecommerce sectors.
London, England, United Kingdom
+44 20 7970 4108
Founded: 1999