Rebecca Stewart - Profile and Journalist Details
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Rebecca Stewart
Verified
Brand Editor, Adweek
Beats
Software development and management continuous improvement
gadgets, b2b
Content
By Rebecca Stewart Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Beyoncé has been helping Levi’s sell more denim by starring in remakes of its classic advertising campaigns. Now, the third installment of the pair’s “Reimagine” series sees the artist bring country star Willie Jones along for the ride.
By Rebecca Stewart Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Alexander Wang has hired Anna-Karin Loureiro as chief marketing officer (CMO). Her appointment comes as the 20-year-old brand expands its global retail footprint and returns to the “anti-fashion,” brand codes and designs that made it famous. Loureiro’s background includes agency and consulting experience with in-house roles.
By Rebecca Stewart Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Beyoncé has been helping Levi’s sell more denim by starring in remakes of its classic advertising campaigns. Now, the third installment of the pair’s “Reimagine” series sees the artist bring country star Willie Jones along for the ride.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979