Renee Irion - Profile and Journalist Details
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Renee Irion
Verified
Principal Analyst, Forrester Research
Austin
Beats
Gaming , Drones , Photography
motoring, consumer gadgets
Content
By Phyllis Davidson, Renee Irion, Terry Flaherty| Forester Blog@ My 22-year-old daughter is in art school, which means that I often must clench my teeth to keep myself from asking, “So, what’s your plan once you have this art degree?” She’s a great kid and I know I shouldn’t nag, but it’s a fair question, given her disdain for repeatable tasks, such as is required in, er, WORK! She does have a vision for the future, but it’s more of a vagabond bucket list than a plan.
By Renee Irion, Terry Flaherty, Tina Moffett| Forester Blog@ Earlier this month, I had the opportunity to lead a peer-to-peer virtual roundtable among demand marketing and account-based marketing leaders on their plans for 2024. It was such a great discussion I wanted to share some of the highlights with you here. To set the table, I shared data from recent Forrester studies that found the majority of B2B marketing decision-makers anticipate that their company’s investment in marketing will increase in the next 12 months.
By Phyllis Davidson, Renee Irion, Terry Flaherty| Forester Blog@ My 22-year-old daughter is in art school, which means that I often must clench my teeth to keep myself from asking, “So, what’s your plan once you have this art degree?” She’s a great kid and I know I shouldn’t nag, but it’s a fair question, given her disdain for repeatable tasks, such as is required in, er, WORK! She does have a vision for the future, but it’s more of a vagabond bucket list than a plan.
Company Info
Forrester Research
Forrester Research, Inc. is a leading research and advisory firm that has been supporting global business and technology leaders for over 40 years. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester has a strong presence in major cities worldwide, including New York, London, and Singapore. The company is publicly traded on NASDAQ under the ticker symbol FORR and employs over 1,700 people. Forrester offers a wide range of services tailored to various business functions. These include insights and advisory services for technology leaders, marketing strategies for customer engagement, and support for enhancing customer experience. The firm also provides guidance on digital transformation and market trends to sales and product leaders. With a client base that includes 62% of the Fortune 100 companies, Forrester serves diverse industries such as healthcare, financial services, and manufacturing, delivering relevant insights to help businesses grow and innovate.
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Founded: 1983