Richard Shotton - Profile and Journalist Details
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Richard Shotton
Verified
Founder, Astroten
Herne Hill, London
Beats
Biography
Richard is the author of The Choice Factory, the best-selling book on how to apply behavioural science to marketing. The book has won praise from industry figures such as Mark Ritson, Rory Sutherland, Dave Trott and many others. He started his career in advertising 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research. Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as The Independent, Campaign, The Drum, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.
Behavioural science and social psychology and their application to marketing
Content
Company Info
London, England, United Kingdom
+44 75 7976 2769
Founded: