Richard Shotton - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Richard Shotton's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Richard Shotton
Verified
Founder, Astroten
Herne Hill, London
Beats
Biography
Richard is the author of The Choice Factory, the best-selling book on how to apply behavioural science to marketing. The book has won praise from industry figures such as Mark Ritson, Rory Sutherland, Dave Trott and many others. He started his career in advertising 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research. Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as The Independent, Campaign, The Drum, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.
Behavioural science and social psychology and their application to marketing
Content
By Jasper Baumann, Richard Shotton| Marketing Week Verified There is a clear opportunity for brands to help redefine masculinity but a single campaign won’t cut it. It must come from a deeper, collective effort across everything from the stories they tell and the behaviours they normalise to the identities they promote.
By Niamh Carroll Verified, Richard Shotton| Marketing Week Verified Coca-Cola’s European CMO: AI ads will become ‘the norm’ Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise. Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future.
By Niamh Carroll Verified, Richard Shotton| Marketing Week Verified Coca-Cola’s European CMO: AI ads will become ‘the norm’ Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise. Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future.
Company Info
London, England, United Kingdom
+44 75 7976 2769