Rob Fletcher - Profile and Journalist Details
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Rob Fletcher
Verified
Editor, Large Format Review
Exmouth
Beats
technology, psychology research, the artsarts - science collaborations, mental health science
women's issues
Content
By Rob Fletcher| FESPA@ Using printed material in combination with digital technologies offers more opportunities to those offering personalisation to customers. Rob Fletcher shares some recent examples of the print and digital working together to enhance the impact of personalised pieces. Personalised print is enough on its own to capture both the attention and imagination of the consumer.
By Rob Fletcher| FESPA@ With demand for personalisation on the rise, Rob Fletcher looks at how offering customers the option to add special effects to their printed work can help you win new business and expand into new markets. Personalised print already offers something special and unique to consumers. Being able to add their own stamp to printed pieces, whether it be for a gift, marketing or otherwise, helps to make an application more valuable to the customer.
By Rob Fletcher| FESPA@ Using printed material in combination with digital technologies offers more opportunities to those offering personalisation to customers. Rob Fletcher shares some recent examples of the print and digital working together to enhance the impact of personalised pieces. Personalised print is enough on its own to capture both the attention and imagination of the consumer.
Company Info
Large Format Review
Walsall, England, United Kingdom