Rob Malcolm - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Rob Malcolm's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Rob Malcolm
Verified
Reporter, KTVU-TV (Oakland, CA)
Sacramento
Beats
Sports , Local , Human Interest
Content
By Rob Malcolm Verified| OTTVerse@ While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less dramatic than headlines suggest. Imagine research predicts that by 2030, linear broadcast will still command between 40-50% share of ad revenue. Some analysts are even more bullish, projecting that linear advertising will still take more than half the ad dollars at the end of the decade in some economies.
By Rob Malcolm Verified| Videonet Verified Rob Malcolm, Chief Product Officer, Imagine Communications While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less dramatic than headlines suggest. Imagine Communications research predicts that by 2030, linear broadcast will still command between 40-50% share of ad revenue.
By Rob Malcolm Verified| OTTVerse@ While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less dramatic than headlines suggest. Imagine research predicts that by 2030, linear broadcast will still command between 40-50% share of ad revenue. Some analysts are even more bullish, projecting that linear advertising will still take more than half the ad dollars at the end of the decade in some economies.
Company Info
KTVU-TV (Oakland, CA)
New York, New York, United States
'+1 310-369-3921