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Robby DeGraff

Robby DeGraff

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Manager, Product and Consumer Insights, AutoPacific

Wisconsin

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Content

Total articles 105

  • AutoPacific Releases 2024 Future Attribute Demand Study; Results Reveal Strong Interest in Customizable Driver Profiles, Wireless Charging Pads for Smartphones - AutoPacific

    By Robby DeGraff

    Aug. 01, 2024

  • Consumers Choose Features, not Vehicle Type to Express Their Personality and Style — AutoPacific

    By Robby DeGraff

    May. 19, 2023

  • AutoPacific Releases 2024 Future Attribute Demand Study; Results Reveal Strong Interest in Customizable Driver Profiles, Wireless Charging Pads for Smartphones - AutoPacific

    By Robby DeGraff

    Aug. 01, 2024

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Company Info

AutoPacific

AutoPacific is a prominent automotive marketing research and consulting firm, founded in 1986 by George Peterson. The company specializes in providing expert analysis, proprietary and syndicated research, and consulting services to a diverse range of clients in the automotive industry, including manufacturers, distributors, marketers, and suppliers worldwide. The firm is recognized for its deep insights into market trends, consumer behavior, and competitive intelligence. Its core services encompass extensive surveys, data collection, and consulting to guide product development and market positioning. AutoPacific also delivers industry analysis and sales forecasting, helping clients navigate market shifts effectively. Led by Ed Kim, who became President and Chief Analyst in 2022, AutoPacific continues to expand its expertise and influence in the automotive sector.

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'+1 714-838-4234

Founded: 1986