Robby DeGraff - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Robby DeGraff's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Robby DeGraff
Verified
Manager, Product and Consumer Insights, AutoPacific
Wisconsin
Beats
No exceptions
Content
AutoPacific Releases 2024 Future Attribute Demand Study; Results Reveal Strong Interest in Customizable Driver Profiles, Wireless Charging Pads for Smartphones - AutoPacific
By Robby DeGraff| AutoPacific@ Wireless Charging is Convenient and Increasingly UbiquitousThe most-wanted feature for 2024? Wireless charging pad for portable electronic devices for front passengers. As awareness rises for this popular amenity, demand isn’t just isolated to a vehicle’s front cabin, as the second most-wanted feature in this year’s FADS is a wireless charging pad for portable electronic devices for rear passengers as well.
By Robby DeGraff| AutoPacific@ How much do consumer views and attitudes dictate the type, brand and features for their next new vehicle? AutoPacific’s extensive battery of psychographic statements provide clients the ability to dig deeper into consumers to develop consumer profiles and feature packages based off those profiles, as well as target marketing strategies.
AutoPacific Releases 2024 Future Attribute Demand Study; Results Reveal Strong Interest in Customizable Driver Profiles, Wireless Charging Pads for Smartphones - AutoPacific
By Robby DeGraff| AutoPacific@ Wireless Charging is Convenient and Increasingly UbiquitousThe most-wanted feature for 2024? Wireless charging pad for portable electronic devices for front passengers. As awareness rises for this popular amenity, demand isn’t just isolated to a vehicle’s front cabin, as the second most-wanted feature in this year’s FADS is a wireless charging pad for portable electronic devices for rear passengers as well.
Company Info
AutoPacific
AutoPacific is a prominent automotive marketing research and consulting firm, founded in 1986 by George Peterson. The company specializes in providing expert analysis, proprietary and syndicated research, and consulting services to a diverse range of clients in the automotive industry, including manufacturers, distributors, marketers, and suppliers worldwide. The firm is recognized for its deep insights into market trends, consumer behavior, and competitive intelligence. Its core services encompass extensive surveys, data collection, and consulting to guide product development and market positioning. AutoPacific also delivers industry analysis and sales forecasting, helping clients navigate market shifts effectively. Led by Ed Kim, who became President and Chief Analyst in 2022, AutoPacific continues to expand its expertise and influence in the automotive sector.
'+1 714-838-4234
Founded: 1986