Roger Horberry - Profile and Journalist Details

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Roger Horberry

Roger Horberry

Verified

Senior Copywriter, GWI

Final Covers

History, Entertainment Business, TravelPersonality, Politics Current Events, Food

Doesn’t Cover

Deaths

Journalist Type

-

Seniority Positions

Content

Total articles 25

  • Qualitative & Quantitative Research

    By Roger Horberry

    Nov. 06, 2024

  • Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

    By Roger Horberry

    Oct. 21, 2024

  • Qualitative & Quantitative Research

    By Roger Horberry

    Nov. 06, 2024

As seen in

Company Info

GWI

GWI is a consumer research company based in London, United Kingdom, employing between 501 and 1,000 people. The company specializes in providing global, on-demand insights that help businesses better understand their target audiences. GWI's flagship study encompasses over 2 billion people across 53 countries, offering valuable insights into consumer behaviors, attitudes, and perceptions. The company offers a variety of market research services, including brand tracking, audience profiling, market segmentation, and customer journey mapping. GWI also provides usage and attitude studies, concept development and testing, and ad effectiveness analysis. Its primary product is an on-demand consumer research platform that enables businesses to create charts, audiences, dashboards, and crosstabs for effective data analysis. GWI collaborates with notable clients such as Twitter, Google, Spotify, WPP, IPG, and Omnicom Group, showcasing its expertise in delivering actionable insights.

London, England, United Kingdom

+44 20 7731 1614

Founded: 2009