Roger Horberry - Profile and Journalist Details
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Roger Horberry
Verified
Senior Copywriter, GWI
Beats
History, Entertainment Business, TravelPersonality, Politics Current Events, Food
Deaths
Content
By Roger Horberry| GWI@ “I got the skills to pay the bills” sang the Beastie Boys, but the fact is some skills pay a whole lot better than others. In today’s data-driven world, the ability to gather and interpret information effectively can be worth a fortune. Without that, many brands won’t just struggle to thrive, they’ll struggle to even survive. The two main techniques – qualitative and quantitative research – are very different, so what are their pros and cons? Why use one instead of the other?
By Roger Horberry| GWI@ In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Anthony Lu, Regional Director for Southeast Asia and China at Booking.com, to get his thoughts on a range of timely topics. We covered the emerging trend of intergenerational travel in Asia Pacific as well as the challenge – and opportunity – posed by over-tourism.
By Roger Horberry| GWI@ “I got the skills to pay the bills” sang the Beastie Boys, but the fact is some skills pay a whole lot better than others. In today’s data-driven world, the ability to gather and interpret information effectively can be worth a fortune. Without that, many brands won’t just struggle to thrive, they’ll struggle to even survive. The two main techniques – qualitative and quantitative research – are very different, so what are their pros and cons? Why use one instead of the other?
Company Info
GWI
GWI is a consumer research company based in London, United Kingdom, employing between 501 and 1,000 people. The company specializes in providing global, on-demand insights that help businesses better understand their target audiences. GWI's flagship study encompasses over 2 billion people across 53 countries, offering valuable insights into consumer behaviors, attitudes, and perceptions. The company offers a variety of market research services, including brand tracking, audience profiling, market segmentation, and customer journey mapping. GWI also provides usage and attitude studies, concept development and testing, and ad effectiveness analysis. Its primary product is an on-demand consumer research platform that enables businesses to create charts, audiences, dashboards, and crosstabs for effective data analysis. GWI collaborates with notable clients such as Twitter, Google, Spotify, WPP, IPG, and Omnicom Group, showcasing its expertise in delivering actionable insights.
London, England, United Kingdom
+44 20 7731 1614
Founded: 2009