Ron Shevlin - Profile and Journalist Details

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Biography

Ron Shevlin leads research at Cornerstone Advisors including the Cornerstone Performance Report and the Insight Vault. Cited often in the industry press, Ron is the author of Smarter Bank and a regular contributor to both GonzoBanker and Snarketing. He is a nationally sought after speaker, including Financial Brand Forum, Banking Growth Forum, BAI and American Banker events. Ron’s prior experience includes research and consulting for Aite Group, Forrester, and KPMG. He is a graduate of the University of Texas and SUNY Binghamton. He stays Gonzo through a love of family and the Grateful Dead. - See more at: https://www.crnrstone.com/our-team/ron-shevlin/#sthash.pXYHXWbs.dpuf

Content

Total articles 697

• What Are Banks’ and Fintechs’ Real Customer Acquisition Costs?

  By Ron Shevlin| Gonzobanker@ Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena are as hard to reliably quantify as this one. Luckily, a new study from Fintel Connect, 2025 Cost Per Acquisition Benchmarking Guide for Financial Services,provides some much-needed reality checks.

  By Ron Shevlin · Gonzobanker

  Apr. 10, 2025

• The Charlie Javice Verdict: A Wake-Up Call For Fintechs And Banking

  By Ron Shevlin| Forbes Verified OBSERVATIONS FROM THE FINTECH SNARK TANKThe fintech world loves to glamorize disruption—move fast, break things, reinvent the system. Sometimes, what gets broken isn’t the system—it’s trust. That’s what happened with Charlie Javice, the founder of financial aid startup Frank, the new poster child for fintech fraud after her conviction for defrauding JPMorgan Chase out of $175 million. Javice, who sold her fintech startup Frank to JPMorgan Chase in 2021, claimed to have more than four million users.

  By Ron Shevlin · Forbes

  Mar. 29, 2025

• What Are Banks’ And Fintechs’ Real Customer Acquisition Costs?

  By Ron Shevlin| Forbes Verified OBSERVATIONS FROM THE FINTECH SNARK TANKCustomer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena are as hard to reliably quantify as this one. Luckily, a new study from Fintel Connect, 2025 Cost Per Acquisition Benchmarking Guide for Financial Services, provides some much-needed reality checks.

  By Ron Shevlin · Forbes

  Mar. 23, 2025

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Forbes