Ross Dwyer - Profile and Journalist Details
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Ross Dwyer
Verified
Managing Editor, HYPEBEAST
New York
Beats
Book reviews or fluff pieces on issues such as shopping habits or beauty products.
Content
By Ross Dwyer Verified| HYPEBEAST Verified Zendaya and On are back again — and this time, they’ve gone intergalactic.
By Ross Dwyer Verified| HYPEBEAST Verified On 再度聯手品牌合作大使 Zendaya 打造全新形象廣告《Zone Dreamers》，雙方將視野投向星際，一舉打造一場外星冒險之旅。On 官方表示此廣告旨在「歌頌自信、社群與運動的力量」，展現品牌對生活方式的獨到詮釋。 這支由視覺藝術家 Nadia Lee Cohen 執導、Zendaya 長期造型搭檔 Law Roach 操刀的廣告大片，呈現 Zendaya 帶領隊伍探索宇宙的畫面。她們在星際間學習、訓練與移動，畫面融合 70 年代科幻美學與前衛表演藝術，散發復古未來主義的獨特氛圍。廣告中展示 On 的最新產品，主打 Cloudzone 生活風格運動鞋與 Studio Knit Bodysuit，同時也囊括 2025 春夏 Movement Lifestyle 系列的短版上衣、緊身褲、夾克、T 恤與短褲，展現品牌機能與時尚兼備的設計。 Zendaya 分享：「打造《Zone Dreamers》是一段愉快的旅程。與 On 合作讓這個充滿創意又出乎意料的企劃成真，首次與 Nadia 合作，其為現場注入獨特能量，而與 Law...
By Ross Dwyer Verified| HYPEBEAST Verified Quiet Mountain Cafe, the mysterious “journal-based community around sharing ideas, methods, products, and coffee,” has garnered a small-yet-devoted following for its wide variety of coffee insights and methods — and, of course, its occasional drops of branded gear. In the past, this gear has ranged from mugs and gloves to tote bags, beanies and the occasional hoodie or crewneck sweatshirt.
Company Info
HYPEBEAST
Hypebeast is a prominent global platform for contemporary culture and lifestyle, founded in 2005 by Kevin Ma. Originally an underground blog focused on sneaker drops, it has grown into a leading source for news and trends in streetwear and fashion. Headquartered in Hong Kong, Hypebeast has established itself as a significant influencer in the fashion industry. The company operates through several divisions, including Hypemedia, which provides editorial content on fashion and lifestyle, and Hypemaker, an in-house creative agency for content creation and advertising. Hypebeast also features HBX, an e-commerce platform that offers a wide range of products from over 250 global brands, including Adidas Originals and Stussy. Additionally, Hypebeast publishes a quarterly print magazine that covers fashion and lifestyle trends, and it provides advertising services targeting millennials aged 18 to 35. With a strong social media presence, Hypebeast engages a global audience across more than 80 markets.
'+852 3563 9035
Founded: 2005