Roya Backlund - Profile and Journalist Details
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Roya Backlund
Verified
Senior Astrology and Lifestyle Editor, StyleCaster
Los Angeles
Beats
dating sims and JRPGs. Writes features, otomesJapanese entertainment - Video games, movies news pieces and interviews., TV shows and animes mostly. Expertise is visual novels guides
Nothing is off the table.
Content
Company Info
StyleCaster
StyleCaster is a digital media company based in New York City, specializing in fashion, beauty, and lifestyle content tailored for Gen Z and millennial women. Founded in 2008, it has grown from providing outfit recommendations based on weather to becoming a comprehensive content hub and social network. The platform features daily articles, trend reports, and style guides, along with social shopping features that allow users to discover products and connect with others who share similar style preferences. The company has made strategic acquisitions, including Daily Makeover, to enhance its offerings. StyleCaster reported $19 million in revenue and employs a team of 24 to 51 staff members. It utilizes various web technologies to power its platform and emphasizes community-driven experiences and personalized product discovery for its audience. Headquartered at 475 5th Ave, StyleCaster has established itself as a leader in digital style journalism.
New York, , United States
+1 646-300-8372
Founded: 2008