Rupert Maconick - Profile and Journalist Details

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Rupert Maconick

Rupert Maconick

Verified

Host, Producer, Saville Productions Purpose Podcast

Los Angeles

Final Covers

culture, theater music,film women in film., feminism women in business, ageism

Journalist Type

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Seniority Positions

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Industries

Medium Formats

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Content

Total articles 4

  • Why Marketers Need to Invest in Authentic Long-Form Storytelling

    By Rupert Maconick| Adweek Verified The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass. Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices. Two commendable examples from earlier this year come to mind.

    By Rupert Maconick · Adweek

    May. 31, 2017

  • Why we need sponsored entertainment not branded content

    By Rupert Maconick| Campaign (US) Verified As the advertising world moves away from traditional TV campaigns, more and more brands are turning to branded content to connect with consumers. But for all the supposed difference between branded content and traditional ads, most brands approach both in the exact same way. Too many brands see branded content as an excuse to make long, dull advertisements. Then, stuck as they are with a boring product, brands spend substantial amounts of money on a media buy to support these long ads.

    By Rupert Maconick · Campaign (US)

    May. 17, 2017

  • Why Marketers Need to Invest in Authentic Long-Form Storytelling

    By Rupert Maconick| Adweek Verified The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass. Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices. Two commendable examples from earlier this year come to mind.

    By Rupert Maconick · Adweek

    May. 31, 2017

As seen in

Company Info

Saville Productions Purpose Podcast

Los Angeles, California, United States

+1 310-828-1478