Russell Parsons - Profile and Journalist Details
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Russell Parsons
Verified
Editor-in-Chief, Marketing Week
London
Beats
All facets of CRM
software, consumer gadgets
Content
By Mark Ritson, Molly Innes Verified, Russell Parsons Verified| Marketing Week Verified It is traditional when writing a column about marketing to write about something. Anything. A company did something new that was especially successful. Or something dumb likely to blow up in its face a few months from now. Someone said something clever. Someone else said something stupid. You know… something… stuff. But this week marks a departure. This is a column about nothing. I mean, it is about a company. It’s about Coca-Cola. But it’s not about anything specific that Coke is or isn’t doing.
By Jasper Baumann, Molly Innes Verified, Russell Parsons Verified| Marketing Week Verified Luxury travel company Abercrombie & Kent (A&K) is rebranding to become a brand of “aspiration” as the company looks to become the first brand people think of for luxury travel. Founded in 1962 by Geoffrey Kent, A&K offers luxury vacations, private tours, and small group adventures worldwide.
By Mark Ritson, Molly Innes Verified, Russell Parsons Verified| Marketing Week Verified It is traditional when writing a column about marketing to write about something. Anything. A company did something new that was especially successful. Or something dumb likely to blow up in its face a few months from now. Someone said something clever. Someone else said something stupid. You know… something… stuff. But this week marks a departure. This is a column about nothing. I mean, it is about a company. It’s about Coca-Cola. But it’s not about anything specific that Coke is or isn’t doing.
Company Info
Marketing Week
Marketing Week is a prominent publication and online resource focused on the marketing industry. Founded in 1978 by Michael Chamberlain and Anthony Nares, it has been a key player in documenting and analyzing significant trends, events, and figures in marketing for over 40 years. The platform offers independent analysis, articles, and insights on modern marketing challenges and opportunities. It provides news and expert opinions on various topics, including digital marketing and brand management. Marketing Week also organizes events and webinars that connect marketing professionals to discuss industry developments and best practices. Additionally, the company hosts awards ceremonies to recognize outstanding achievements in marketing. Its audience includes marketers and advertising professionals from diverse industries, all seeking to enhance their marketing strategies.
London, England, United Kingdom
+44 20 7970 4924
Founded: 1978