Sally Kaplan - Profile and Journalist Details
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Sally Kaplan
Verified
Executive Editor, Insider
New York
Beats
Beauty, tecnology makeup, lifestyle fashion, home and decor wellness, skincare
Content
By Sally Kaplan Verified, Lily Alig Verified| Business Insider Verified The advertisement that got me to click on Martie's website said, "It's like shopping the snack aisle at Marshalls!" Martie sells fun and interesting specialty foods (plus a few beauty and home products) at a major discount. As someone who can frequently be spotted in the snack aisle of my local HomeGoods, this ad was highly targeted and extremely effective. I spent about 20 minutes adding random snacks, acai smoothie boosters, teas, and more to my cart.
By Lauren Savoie Verified, Sally Kaplan Verified| Business Insider Verified Every bag we recommend in this guide has been hand-tested by our editors for portability, functionality, and value. Talia Ergas; Jennifer Gonick; Sally Kaplan/Business Insider 2025-03-28T19:20:23Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .
By Sally Kaplan Verified, Lily Alig Verified| Business Insider Verified The advertisement that got me to click on Martie's website said, "It's like shopping the snack aisle at Marshalls!" Martie sells fun and interesting specialty foods (plus a few beauty and home products) at a major discount. As someone who can frequently be spotted in the snack aisle of my local HomeGoods, this ad was highly targeted and extremely effective. I spent about 20 minutes adding random snacks, acai smoothie boosters, teas, and more to my cart.
Company Info
Insider
Insider Inc. is a global digital media organization that provides comprehensive coverage of business, technology, and general interest news. Founded in 2007 by Henry Blodget and Kevin P. Ryan, the company originally launched as Silicon Alley Insider and rebranded to Business Insider in 2009. In 2015, it was acquired by Axel Springer SE, and in 2017, it adopted the name Insider Inc. to reflect its expanded focus. The company offers a range of digital news services, including articles, analysis, and investigative reports. It is known for its innovative visual storytelling, featuring interactive charts and videos. Insider Inc. also produces documentary-style videos and social media content. The organization has made significant contributions to journalism, breaking major stories and coining popular terms like "quiet quitting." With a global workforce, Insider Inc. influences public discourse and policy through its reporting.
Singapore, Singapore
+1 646-376-6113
Founded: 2007