Samantha Cole - Profile and Journalist Details

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Samantha Cole

Samantha Cole

Verified

Co-Founder and Journalist, 404 Media

New York, Los Angeles

Biography

Reporting, editing, social media, community engagement. PopSci, PSFK, Fast Company, The Daily News-Record (VA), Al Jazeera English (D.C.) and elsewhere

Final Covers

PoliticsTech

Doesn’t Cover

Controversial topics

Journalist Type

-

Seniority Positions

Content

Total articles 2187

  • Following Layoffs, Automattic Employees Discover Leak-Catching Watermarks

    By Samantha Cole Verified| 404 Media Verified As part of the company's months-long obsession with catching employees leaking internal developments to the press, staff at Wordpress parent company Automattic recently noticed individually-unique watermarks on internal sites, according to employees who spoke to 404 Media. Automattic added the watermarks to an internal employee communications platform called P2. P2 is a WordPress product other workplaces can also use.

    By Samantha Cole Verified · 404 Media

    Apr. 16, 2025

  • Behind the Blog: Chat, Are We Cooked?

    By Samantha Cole Verified| 404 Media Verified This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss Palantir scoops, coping mechanisms, and feeling God in this Samsung television. JOSEPH: I’m going to talk about how our Palantir leak story came about, Leaked: Palantir’s Plan to Help ICE Deport People, because I think it shows the value of just hammering on a broader story, finding a way in, then getting more and more specifics on it.

    By Samantha Cole Verified · 404 Media

    Apr. 18, 2025

  • I Went to See ‘God’s Influencer,’ the Millennial Saint Carlo Acutis

    By Samantha Cole Verified| 404 Media Verified When I walked into the Shrine of the Renunciation in Assisi, I thought about going to my friends’ houses in high school to play Xbox, and how bizarre it would be if one of those teenagers became a saint. What if the kid from down the cul-de-sac died, and they put his face on keychains, fridge magnets, and rosaries, and people stood in line to see his dead body through glass?

    By Samantha Cole Verified · 404 Media

    Apr. 16, 2025

As seen in

Company Info

404 Media

404 Media is an independent media company founded in August 2023 by former Vice Media journalists Jason Koebler, Emanuel Maiberg, Samantha Cole, and Joseph Cox. The company operates on a worker-owned model, allowing journalists full ownership and control over their work. It offers two paid subscription plans to support its operations and content creation. The company focuses on technology and internet reporting, covering topics such as hacking, sex work, niche online communities, and the right-to-repair movement. 404 Media publishes its content digitally and has partnered with Wired to co-publish articles, enhancing its presence in the tech journalism space. The founders aim to create a sustainable media business that influences public policy and highlights important issues in technology and society.

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