Sammy Cole - Profile and Journalist Details
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Sammy Cole
Verified
Analyst, 9fin
Beats
technology topical/trending, UK News, showbiz politics, Consumer
Content
By Sammy Cole| 9fin@ This website uses cookies, pixel tags, and similar technologies (‚ÄúCookies‚ÄĚ) for the purpose of enabling site operations and for performance, personalisation, and marketing purposes. We use our own Cookies and some from third parties. Only essential Cookies are used by default. By clicking ‚ÄúAccept All‚ÄĚ you consent to the use of non-essential Cookies (i.e., functional, analytics, and marketing Cookies) and the related processing of personal data.
By Sammy Cole| The Juggernaut Verified It was one of the weirdest rebranding attempts in recent history, one that didn’t even feature the product it was trying to sell. When Jaguar launched a viral, 30-second ad in November 2024 —with a yellow elevator, pink planet, futuristic fashion, phrases like “live vivid,” and no car — long-standing fans weren’t exactly thrilled. The campaign sparked widespread mockery, including from Elon Musk (“Do you sell cars?”) and comedian Stephen Colbert (“looks like a luxury condom brand”).
By Sammy Cole| 9fin@ This website uses cookies, pixel tags, and similar technologies (‚ÄúCookies‚ÄĚ) for the purpose of enabling site operations and for performance, personalisation, and marketing purposes. We use our own Cookies and some from third parties. Only essential Cookies are used by default. By clicking ‚ÄúAccept All‚ÄĚ you consent to the use of non-essential Cookies (i.e., functional, analytics, and marketing Cookies) and the related processing of personal data.
Company Info
9fin
9fin is a financial technology company focused on AI-powered debt market intelligence. It aims to modernize fixed income markets by improving data accessibility and analysis. The company centralizes credit analysis, market intelligence, and tools for winning mandates into a single platform, transforming outdated manual processes into a technology-driven ecosystem. The 9fin platform integrates generative AI to provide real-time market updates, advanced search capabilities, and agentic Q&A tools, streamlining credit analysis and decision-making. It covers various debt markets, including high-yield bonds, leveraged loans, distressed debt, and asset-backed finance. By offering centralized access to critical credit information, 9fin enables faster analysis and reduces reliance on fragmented data sources. With nearly 200 global financial institutions as clients, including investment banks, asset managers, private equity, and law firms, 9fin has seen strong adoption of its services. The company recently raised $50 million to expand its AI-driven technology, reinforcing its commitment to providing smarter, faster intelligence in debt market analytics.
Founded: 2016