Sarah Aswell - Profile and Journalist Details
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Sarah Aswell
Verified
Deputy Editor, News and Social, Scary Mommy
Missoula
Beats
Biography
I'm a freelance writer who specializes in humor/comedy, culture, entertainment, the arts, health, and more.
labor, environment education, all levels of politics art & culture,healthcare police brutality, social movements
Content
Company Info
Scary Mommy
Scary Mommy is an online community and media brand focused on women connected by motherhood. Founded in 2008 by Jill Smokler and acquired by Some Spider Studios in 2015, it offers a platform for women to share their parenting experiences in a humorous and honest way. The brand produces a variety of content, including articles, videos, and social media posts, featuring original series like "Momsplained" and "Preggo Nancy." Scary Mommy encourages community engagement by allowing readers to submit their own stories. It also creates branded video campaigns for partners, leveraging its large audience of approximately 20 million unique visitors each month and a strong social media presence with 5 million followers across platforms like Facebook, Instagram, and Snapchat. The company primarily generates revenue through digital advertising and is exploring opportunities for paid subscription services.
New York, New York, United States
Founded: 2014