Sarah Ellis - Profile and Journalist Details
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Sarah Ellis
Verified
Senior Editor, Entertainment and Dating, Elite Daily
New York
Beats
CPG , Beer, Craft Beverage , Food, Spirits, Beverage , Alcohol , Breweries, Restaurants
Luxury
Content
Company Info
Elite Daily
Elite Daily is a digital media company founded in February 2012 by David Arabov, Jonathan Francis, and Gerard Adams. It quickly became a prominent platform for Generation Y, focusing on socially driven content. In 2015, Elite Daily was acquired by Daily Mail for $40–50 million, leveraging its substantial readership of 74 million monthly visitors. The company specializes in news, lifestyle, entertainment, and cultural commentary tailored for millennials. Elite Daily's content is designed for social sharing, with a significant portion of its traffic coming from social media platforms. The company employs a multi-channel distribution strategy, combining direct traffic, SEO, and programmatic advertising to reach its audience. With a lean team, Elite Daily generated $7 million in revenue in 2014, primarily through programmatic ads. As part of Daily Mail, Elite Daily continues to focus on its millennial audience while benefiting from expanded resources. The platform remains attractive to advertisers looking to engage young consumers through its expertise in viral content.
New York, New York, United States
'+1 650-492-1535
Founded: 2012