Sarah Kidby - Profile and Journalist Details
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Sarah Kidby
Verified
Livestock Editor, Farmers Guide
Ipswich
Beats
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Content
By Sarah Kidby Verified| Farmers Guide Verified Machinery As the agricultural sector continues to evolve in response to global challenges, 2025 marks a pivotal year for innovative farming solutions, AMTEC explains. Climate change and rising operational costs are the two main impacts for innovative farming solutions and technological advancements in 2025.
By Sarah Kidby Verified| Farmers Guide Verified Machinery A new report sheds light on what is currently driving farmers to purchase new or used farm machinery, with cost and condition being key factors. Weather and government grants were among the factors influencing whether farmers choose new or used farm machinery, according to a new survey by AMTEC. Farmers who responded cited purchasing price and condition among their top concerns (26% and 25% respectively), but just 2% said financial support was key factor.
By Sarah Kidby Verified| Farmers Guide Verified Machinery As the agricultural sector continues to evolve in response to global challenges, 2025 marks a pivotal year for innovative farming solutions, AMTEC explains. Climate change and rising operational costs are the two main impacts for innovative farming solutions and technological advancements in 2025.
Company Info
Farmers Guide
Farmers Guide is the UK's leading monthly farming magazine, established in 1979 and family-run for over 45 years. It is distributed free to more than 90,000 qualifying farmers and contractors each month, providing a trusted source for agricultural news, machinery reviews, and sector-specific insights. The magazine features original articles on arable farming, livestock management, business advice, and legislative updates. In addition to its print publication, Farmers Guide offers FarmAds, a classified advertising platform for listing farm equipment and machinery, which has expanded into a free online service. The magazine's redesigned website enhances accessibility and mobile responsiveness, allowing readers to access content easily. Farmers Guide engages with its community through awareness campaigns and collaborates with organizations like Red Tractor to simplify industry standards. Its editorial team focuses on delivering relevant content tailored to the needs of UK farmers and agricultural professionals.
Ipswich, United Kingdom
+44 147 369 1888
Founded: 1979