Sarah Medina - Profile and Journalist Details
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Sarah Medina
Verified
Beats
Covers: energy shipping
Content
Luxury brands like Alexander McQueen, Dior and Prada are ditching KOLs for virtual influencers to woo millennials
By Sarah Medina| Robb Report Singapore Verified The year 2020 was a momentous one for us all, and that goes for luxury fashion, too. Amid the global pandemic, the industry faced a moment of reckoning with its digital dimension. As brands reshaped their offering to embrace the online world, their approach to influence and engagement had to change in step.
Ben Ang, the co-founder of XM Studios, on building a successful brand and turning comic books into luxury collectibles
By Sarah Medina| Robb Report Singapore Verified With the comic book genre of movies consistently hitting the billion-dollar mark at the box office and increasing demand for events such as Comic Con, comics, manga and all of its related forms are now being embraced with open arms. Such works have attracted a new crowd that’s impacted mainstream pop culture forever, and this crowd includes a Ben Ang, who started out as any fan skimming through Japanese manga and Hong Kong comic books.
Ben Ang, the co-founder of XM Studios, on building a successful brand and turning comic books into luxury collectibles
By Sarah Medina| Robb Report Singapore Verified With the comic book genre of movies consistently hitting the billion-dollar mark at the box office and increasing demand for events such as Comic Con, comics, manga and all of its related forms are now being embraced with open arms. Such works have attracted a new crowd that’s impacted mainstream pop culture forever, and this crowd includes a Ben Ang, who started out as any fan skimming through Japanese manga and Hong Kong comic books.
Company Info
Singapore, Singapore