Sarah Muoio - Profile and Journalist Details
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Sarah Muoio
Verified
Contributing Writer, PopSugar
Milford
Beats
technology automobiles medicine and newsletter creation.Business
Content
Company Info
PopSugar
POPSUGAR is a global lifestyle media and technology company that focuses on women aged 18 to 40. Founded in 2006 by Lisa and Brian Sugar, it has grown from a pop culture blog into a significant digital media entity, now operating under Vox Media. Headquartered in San Francisco, POPSUGAR has additional offices in Los Angeles, New York, London, and Chicago, and reported $111.7 million in annual revenue in 2025. The company offers a variety of content platforms, including PopSugar.com, which features entertainment, fashion, beauty, parenting, fitness, and food content, attracting over 19 million monthly users. POPSUGAR also operates ShopStyle, a fashion search engine, and has e-commerce platforms like Swipe Shop and The Pop Shop for limited-edition collaborations. Its beauty line, Beauty by POPSUGAR, includes cruelty-free cosmetics. The company utilizes proprietary technology for content distribution and commerce integration, catering to a diverse audience interested in lifestyle trends.
Boston, , United States
+1 415-391-7584
Founded: 2006