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Sarah Paulk
Verified
News Editor, Direct Selling News
Dallas
Beats
Business and Politics
Finance, Wall Street, pop culture, gossip
Content
By Sarah Paulk Verified| Direct Selling News Verified At the ten-year milestone, many companies are looking for a way to reinvent themselves. This is where Prüvit found itself, ten years old, with $336 million in sales (2023). The company had significant positive momentum in its international markets, particularly Italy, Germany and Portugal, but domestically, sales had plateaued.
By Sarah Paulk Verified| Direct Selling News Verified Rawpixel/shutterstock.com Direct selling—like many other industries—has had to quickly adapt to a new normal these past five years. A global pandemic, skyrocketing inflation and a work-from-home movement have created disruption in the economy. Factor in the recent exits of brands like Beachbody, Seint, Color Street, Rodan + Fields and Beautycounter, and it would be natural to assume that the industry is experiencing unprecedented pressure.
By Sarah Paulk Verified| Direct Selling News Verified At the ten-year milestone, many companies are looking for a way to reinvent themselves. This is where Prüvit found itself, ten years old, with $336 million in sales (2023). The company had significant positive momentum in its international markets, particularly Italy, Germany and Portugal, but domestically, sales had plateaued.
Company Info
Direct Selling News
Direct Selling News (DSN) is a multimedia platform dedicated to the global direct selling industry, established in 2004. It serves as a key resource for executives, companies, and stakeholders, providing news, education, and recognition programs. DSN focuses on delivering insights into market trends, competitive challenges, and growth opportunities, empowering industry leaders with curated content. The platform offers a three-pronged multimedia approach that includes daily news coverage, podcasts featuring interviews with industry experts, and a bi-monthly print/digital magazine that provides in-depth reporting on industry trends. DSN also runs educational initiatives through the Direct Selling University and hosts the annual DSN Global Celebration, which honors top performers in the industry. Additionally, it recognizes companies with exceptional workplace cultures through the Best Places to Work Awards. DSN primarily serves direct selling organizations and supplier companies, offering advertising opportunities to enhance visibility within the channel. Its long-standing partnerships with advertisers reflect its credibility and influence in the industry.
Plano, Texas, United States
+1 800-279-5249
Founded: 2004