Sarah Penny - Profile and Journalist Details
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Sarah Penny
Verified
Content and Research Director, Fashion and Beauty Monitor
Kent County, London
Beats
makeup, the zodiac horoscopes, hair care beauty,astrology celebrity, fashion
Consumer products, luxury goods
Content
By Sarah Penny Verified, Erin Lyons| Marketing Week Verified The rise of influencers posting fake sponsored content to appear more lucrative to brands is just the latest fraudulent activity to hit influencer marketing, and it should encourage marketers to reassess how they choose partners. From purchasing fake followers to using engagement and follower apps, the term ‘influence’ today can unfortunately connote inauthenticity and fraud in its most negative form.
By Sarah Penny Verified| Marketing Week Verified An army of virtual influencers have risen to international fame over the past year, at a far quicker pace than their human counterparts. The first example of this new tribe is 19-year-old Brazilian-American model Miquela Sousa, identified more commonly by the moniker, Lil Miquela. Created anonymously in 2016 by Sara Decou and Trevor McFedries of LA-based transmedia studio Brud, Miquela has amassed 1.5 million followers in her relatively short career.
By Sarah Penny Verified, Erin Lyons| Marketing Week Verified The rise of influencers posting fake sponsored content to appear more lucrative to brands is just the latest fraudulent activity to hit influencer marketing, and it should encourage marketers to reassess how they choose partners. From purchasing fake followers to using engagement and follower apps, the term ‘influence’ today can unfortunately connote inauthenticity and fraud in its most negative form.
Company Info
Fashion and Beauty Monitor
Kent, London, United Kingdom