Sean Blanda - Profile and Journalist Details
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Sean Blanda
Verified
Director of Content, Crossbeam
New York, Philadelphia, United States
Beats
Destination Weddings, Travel , Food And Restaurants, Solo Travel , Honeymoons, Museums , Hotels, Culture
Content
By Soundarya Jayaraman, Sean Blanda, Washija Kazim, Soundarya J| G2@ Look, I’ll be honest—channel partnerships aren’t really my day-to-day jam. I’m a marketer through and through, crafting campaigns and driving leads. But working closely with our partnerships team for their channel partners' campaigns, I hear their wins and struggles all the time. And let me tell you, their pain points sound all too familiar. Tracking leads and partner performance? A mess. Communicating across teams? Chaos. Scaling? Nearly impossible.
By Sean Blanda| seanblanda.com@ Not since the Great Recession has there been such a disruptive reconfiguration of how media, "content," and comms work on the internet. I've been tossing around a few predictions and observations with friends, and I wanted to collect them all in one place here. I do so partly to go on the record. Partly for people to argue with me and push these to be better. But mostly to help anyone reading this perhaps see something coming around the bend.
By Soundarya Jayaraman, Sean Blanda, Washija Kazim, Soundarya J| G2@ Look, I’ll be honest—channel partnerships aren’t really my day-to-day jam. I’m a marketer through and through, crafting campaigns and driving leads. But working closely with our partnerships team for their channel partners' campaigns, I hear their wins and struggles all the time. And let me tell you, their pain points sound all too familiar. Tracking leads and partner performance? A mess. Communicating across teams? Chaos. Scaling? Nearly impossible.
Company Info
Crossbeam
Crossbeam is a technology company that operates in the partnership ecosystem space, focusing on Ecosystem-Led Growth (ELG). Its Ecosystem Revenue Platform helps businesses leverage partner networks to generate revenue. Crossbeam serves over 30,000 companies worldwide, providing tools to identify mutual customers, prospects, and market opportunities within partner ecosystems. The Ecosystem Revenue Platform includes features such as data integration, which securely connects CRMs and data sources to map customer overlaps with partners. It also offers ecosystem intelligence that uses AI to recommend account targeting strategies and identify upsell opportunities. Additionally, Crossbeam provides collaboration tools for real-time account sharing and co-selling within platforms like Salesforce and HubSpot. The Crossbeam Network functions as a partner ecosystem, enabling companies to discover and collaborate with complementary businesses. Recently, Crossbeam merged with Reveal to enhance its ecosystem data network and improve AI-driven insights for sales and marketing teams.
'+1 856-308-9661
Founded: 2018