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Sean O'Neill

Sean O'Neill

Verified

Senior Hospitality Editor, Skift

Washington

Biography

Today: Senior hospitality editor at Skift.com Formerly: columnist and blog contributor, BBC.com. Contributing editor at Budget Travel magazine's website. Reporter and editor at Tnooz. Contributor to other publications, such as Conde Nast Traveler's website.

Final Covers

hotel companies

Journalist Type

-

Seniority Positions

Medium Formats

Content

Total articles 3038

  • Why Luxury Hotels Don't Make the Best-Brand Lists

    By Sean O'Neill Verified| Skift Verified Each year, when Interbrand, Forbes, and others release their rankings of the world's most valuable brands, the usual suspects appear: Apple, Nike, Louis Vuitton, Hermés, Porsche. Luxury hotel companies don't make the cut: Not Four Seasons. Not Ritz-Carlton. Not Mandarin Oriental. Interbrand's latest list of the best global brands only includes public companies, which explains why private companies like Four Seasons haven't made it.

    By Sean O'Neill Verified · Skift

    Apr. 20, 2025

  • Riu Hotels Merges Holdings While Expanding Beyond Spain

    By Sean O'Neill Verified| Skift Verified Spanish hospitality group Riu Hotels & Resorts plans to merge the two major holding companies it controls. Hotel San Francisco is slated to be absorbed by Riu Hotels by summer. "The consolidation is part of our ongoing effort to create a more efficient organizational structure that supports our growth objectives while maintaining our core values," said a Riu spokesperson.

    By Sean O'Neill Verified · Skift

    Apr. 18, 2025

  • Why Luxury Hotels Don't Make the Best-Brand Lists

    By Sean O'Neill Verified| Skift Verified Each year, when Interbrand, Forbes, and others release their rankings of the world's most valuable brands, the usual suspects appear: Apple, Nike, Louis Vuitton, Hermés, Porsche. Luxury hotel companies don't make the cut: Not Four Seasons. Not Ritz-Carlton. Not Mandarin Oriental. Interbrand's latest list of the best global brands only includes public companies, which explains why private companies like Four Seasons haven't made it.

    By Sean O'Neill Verified · Skift

    Apr. 20, 2025

As seen in

Company Info

Skift

Skift is a New York-based media and research company founded in 2012, focusing on global travel industry intelligence. With a team of 201-500 employees, Skift operates as a fully remote organization, serving as a key information hub for travel executives, marketers, strategists, and technologists. The company provides industry insights through various channels, including daily news coverage of hospitality, airlines, and online travel platforms. Its proprietary Skift Travel Company Tracker analyzes over 100 public travel companies using a scoring system based on survivability, current performance, and future prospects. Skift also hosts conferences and sector-specific events for networking and offers targeted newsletters for different travel industry verticals. Skift is designed for C-suite leaders, marketing professionals, and technology developers in the travel sector, combining journalistic reporting with data-driven research to highlight transformations in the industry.

New York, New York, United States

+1 212-564-5830

Founded: 2012