Seb Joseph - Profile and Journalist Details
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Verified
Executive Editor, Digiday
London
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By Seb Joseph Verified, Ronan Shields Verified| Digiday Verified The holdco has bought a business it believes, rightly or wrongly, can bolster its cash cow: GroupM. The media buying unit has faced those pressures for some time, and those cracks have played a role in several high-profile client departures over the past year. Yes, WPP has chalked up some headline wins recently — Amazon and Unilever, to name a couple — but there’s no denying that whatever GroupM is selling, CMOs aren’t buying it like they used to. The pitch is simple enough.
By Seb Joseph Verified| Digiday Verified “To be clear, our clients are going to wait to see if there is more visibility before starting to invest,” Sadoun said on the group’s quarterly earnings call on Tuesday. And yet for now, they’re still spending, he added. Because even in uncertainty, marketers are under pressure to sustain and grow market share. That paradox — investing in the face of volatility — isn’t new. But it’s becoming more pronounced. CMOs are walking a fine line between short-term caution and long-term competitiveness.
By Seb Joseph Verified, Ronan Shields Verified| Digiday Verified The holdco has bought a business it believes, rightly or wrongly, can bolster its cash cow: GroupM. The media buying unit has faced those pressures for some time, and those cracks have played a role in several high-profile client departures over the past year. Yes, WPP has chalked up some headline wins recently — Amazon and Unilever, to name a couple — but there’s no denying that whatever GroupM is selling, CMOs aren’t buying it like they used to. The pitch is simple enough.
Company Info
Digiday
Digiday is a vertical media company founded in 2008 by CEO Nick Friese, based in New York City. The company focuses on industries transitioning from analog to digital, including media, marketing, retail, fashion, beauty, and workplace dynamics. Digiday operates four core brands: Digiday, Glossy, Modern Retail, and Worklife, each addressing specific sectors and trends. The company generates revenue through events, memberships, advertising, and marketing services, with an annual revenue of $14.9 million and a team of 311 employees. Digiday offers premium content, research, and advisory services, and hosts industry-specific summits and forums. It emphasizes community-driven content and multiplatform storytelling, aiming to provide quality journalism and insights into digital transformation across various industries.
New York, New York, United States
+1 203-536-5697
Founded: 2008