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Serhan Demirci
Verified
Beats
technology and mental health loneliness resilience achieving authentic goals.Anxiety
Anything in the red tops.
Content
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
By Serhan Demirci, Dai Rong Lee, Chia Ju, Rong Lee| Dialnet - Universidad de La Rioja@ Serhan Demirci[1];Chia-Ju Ling[2];Dai-Rong Lee[3][1]Chaoyang University of Technology, Taichung 41300, Taiwan[2]Da-Yeh University, Changhua 51591, Taiwan[3]Feng Chia University, Taichung 40724, TaiwanLocalización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 19, Nº. 1, 2024, págs. 581-596Idioma: inglésEnlacesTexto completoResumenConsumers’ personality traits significantly influence their perceptions regarding social media advertising
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
By Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen| MDPI@ All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess