Shawn Hessinger - Profile and Journalist Details
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Shawn Hessinger
Verified
Executive Editor, Small Business Trends
Allentown
Beats
Content
By John Cook, Anita Campbell, Staci Wood, Shawn Hessinger Verified| Small Business Trends Verified Local Marketing Importance: Connecting directly with the community builds brand loyalty and trust, essential for small business success. Increased Visibility: Local marketing enhances brand recognition, making it easier for customers to discover your business. Targeted Approach: Focusing on local strategies attracts customers more likely to engage and convert into sales.
By Anita Campbell, Shawn Hessinger Verified, Matt Mansfield Verified| Small Business Trends Verified Importance of Engagement: Actively engaging clients during summer enhances relationships, drives business growth, and helps maintain visibility even when client schedules shift. Creative Connection Strategies: Utilize outdoor events, seasonal promotions, and friendly check-ins to stay top-of-mind with clients while capturing the vibrant summer spirit.
By John Cook, Anita Campbell, Staci Wood, Shawn Hessinger Verified| Small Business Trends Verified Local Marketing Importance: Connecting directly with the community builds brand loyalty and trust, essential for small business success. Increased Visibility: Local marketing enhances brand recognition, making it easier for customers to discover your business. Targeted Approach: Focusing on local strategies attracts customers more likely to engage and convert into sales.
Company Info
Small Business Trends
Small Business Trends is an online publication founded in 2003 by entrepreneur Anita Campbell. It serves as a valuable resource for small business owners, entrepreneurs, and professionals, providing daily news, trends, and practical advice. The platform has received recognition for its excellence in reporting, focusing on delivering actionable solutions to common business challenges. The publication offers a variety of services, including daily articles on small business news and market trends, comprehensive guides for starting, running, and growing businesses, and expert interviews with industry leaders. Additionally, it features a community engagement platform through its sister site, BizSugar, and a weekly newsletter that curates relevant content for subscribers. With a commitment to authenticity and a focus on small business needs, Small Business Trends has built a loyal following, attracting millions of monthly users. The editorial team, composed of experienced journalists and business experts, ensures that the content remains relevant and practical for its audience.
Naples, Florida, United States
'+1 214-748-3647
Founded: 2003