Shawna Hudson - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Shawna Hudson's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Shawna Hudson
Verified
Associate Beauty Editor, Who What Wear
Los Angeles
Beats
Decor, Food, Hosting , Beverage , Alcohol, Fashion, Lifestyle, Entertaining, Beauty , Wine
Content
By Shawna Hudson Verified| The Daily Beast Verified Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Still reeling from last week’s The White Lotus finale? Because, same. As a die-hard fan of the show *and* long-time beauty editor, what kept the post-season-three depression at bay was perusing the Instagram account of the show’s makeup designer, Rebecca Hickey.
By Shawna Hudson Verified| Yahoo Life Verified Shawna HudsonMon, April 14, 2025 at 8:40 PM UTC3 min readScouted selects products independently. If you purchase something from our posts, we may earn a small commission. Still reeling from last week’s The White Lotus finale? Because, same. As a die-hard fan of the show *and* long-time beauty editor, what kept the post-season-three depression at bay was perusing the Instagram account of the show’s makeup designer, Rebecca Hickey.
By Shawna Hudson Verified| The Daily Beast Verified Scouted selects products independently. If you purchase something from our posts, we may earn a small commission. Still reeling from last week’s The White Lotus finale? Because, same. As a die-hard fan of the show *and* long-time beauty editor, what kept the post-season-three depression at bay was perusing the Instagram account of the show’s makeup designer, Rebecca Hickey.
Company Info
Who What Wear
Who What Wear is a digital fashion, beauty, and lifestyle publication founded in 2006 by Hillary Kerr and Katherine Power. Based in Los Angeles, with additional offices in New York City, London, and Minneapolis, the company operates under Clique Brands and was acquired by Future plc in 2022. It started as a daily email newsletter focused on celebrity style and has grown into a multi-platform media brand. The company offers digital publishing through its websites, providing trend reports, shopping guides, and beauty tutorials. It also hosts the *Second Life* podcast, featuring interviews with industry leaders. Who What Wear collaborates with Target to create an affordable, size-inclusive clothing line and has launched *Versed*, a clean skincare brand. The brand targets style-conscious consumers looking for accessible luxury and trend guidance, engaging with advertisers through its parent company for cross-platform marketing opportunities.
West Hollywood, California, United States
'+1 323-648-5600
Founded: 2006