Sheelagh Caygill - Profile and Journalist Details
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Sheelagh Caygill
Verified
Co-founder and Copywriter and Content Creator and Editor, Code Words Digital
Canada
Beats
Biography
A senior copywriter and content strategist with extensive and varied writing experience, I trained as a journalist and bring strong research skills to any project. I'm adept at creating content that meets Google's E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) algorithm requirements. I tackle complex or simple topics and create fresh, impactful copy. I work with clients who value quality, growth, respect, and kindness. A skilled communicator, I have delivered results in the following areas: copywriting, media relations, thought leadership ghostwriting, social media marketing, public relations, and SEO. I follow developments in SEO closely. I know that SEO is so much more than placing search terms in H2 headers and website copy. Content must be unique, trustworthy, deliver value, demonstrate expertise, and speak in a brand's voice. Key attributes include editorial leadership, client consultation, data-driven results, teamwork, and empathy. In addition, proven skills include: ▪ Copy writing and editing, video/podcast script production, researching, and interviewing. ▪ Podcast hosting and interviewing ▪ Media relations - emergency response or full campaign. ▪ Storytelling, so audiences truly understand the value of a product or service. ▪ Content creation, distribution, and promotion. ▪ Web and SEO, including the use of CMSs. ▪ Strategic use of social media. Recent achievements include: ▪ Enhancing Saucal's SEO, creating foundational content in the form of e-books, and delivering engaging newsletters with value-added content and conversion messaging. ▪ First manuscript review of 'Step Out and Step Up', a new, 2017 guidebook for reputation management by Fiona Fenwick. ▪ Creation of Communicateinfluence.com, my side-project exploring the fusion of journalism, marketing, and communications. ▪ Completion of web copy for a leading developer in Edmonton, symmetryinc.com. ▪ Management of a national and global media campaign on a shoestring budget for Northumberland Tourism, U.K., across Western Europe, North America, and Australia, value £1.7m. ▪ Taking The Northern Echo website from 100,000 unique views to more than one million views a month. Testimonials: Brilliant writing - a true lifesaver. Adhered to a very short deadline and produced exactly what I needed. Great research with practically no brief. – Rachel Roberts, marketing consultant, Rhuddlan, Wales, U.K. Clear, concise, and compelling are terms that describe the professional writing skills of Sheelagh Caygill. Thoughtful and analytic, her work is highly audience-centric and purposeful. She writes for impact, ensuring strategic purpose and outcome-oriented results. – Mary Pat Barry, Senior Corporate Business Communications Professional, Edmonton, Canada Efficient, fast and well-written blogpost! Thoroughly recommend Sheelagh! – Stefan Boyle, B2B lead generation expert, Watford, U.K. I have worked with Sheelagh on numerous projects and she has always delivered on time, on budget, and to a high standard. I have absolutely no hesitation in recommending Sheelagh's writing skills as I consider her to be a key person within my team. – Adam Blackwell, Dependable Digital, London, U.K. Sheelagh's communication and writing skills are top-notch. I'm happy to recommend using her as she's professional, straightforward to work with, and most importantly delivers exactly what you ask for. – Paul Bond, graphic designer, Bristol, U.K.
Immoral topics
Content
Company Info
Code Words Digital