Shelby Heinrich - Profile and Journalist Details
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Shelby Heinrich
Verified
Lifestyle and Trends Editor, BuzzFeed
Los Angeles
Beats
Local and international young music scene
Any other sports.
Content
By Shelby Heinrich Verified| BuzzFeed Japan Verified
By Shelby Heinrich Verified| BuzzFeed Verified Here's how this works: Below are 15 photographs. Your job is to react to them on a scale from negative to positive. Don't overthink it! Go with your first, knee-jerk reaction.
By Shelby Heinrich Verified| BuzzFeed Verified In recent weeks, a simple handbag has set the internet ablaze. It's the "Walmart Birkin," aka the "Wirkin," a dupe for the infamous Hermès Birkin, known for its exclusivity, high price tag, and being carried by celebrities like the Kardashians and Real Housewives. If you've never heard of the Hermès Birkin, let me quickly bring you up to speed.
Company Info
BuzzFeed
BuzzFeed is a digital media company founded in 2006 and based in New York City. It started as a viral content lab and has grown into a global platform that combines entertainment, news, and pop culture. BuzzFeed operates internationally, with offices in several countries, including the U.S., U.K., Canada, Mexico, Japan, and India. The company went public in 2020 through a SPAC merger. BuzzFeed offers a variety of content formats, including viral articles, listicles, and short-form videos produced by BuzzFeed Motion Pictures. It engages users with quizzes and interactive content. The company has several verticals, such as BuzzFeed News, which focuses on investigative journalism, and BuzzFeed Tasty, known for food-related content. BuzzFeed also collaborates with advertisers to create branded content and has expanded its reach through the acquisition of HuffPost. Its business model includes advertising, affiliate marketing, and content licensing, targeting a millennial and Gen Z audience across social media platforms.
New York, New York, United States
+1 212-431-7464
Founded: 2006