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Shelley E. Kohan

Shelley E. Kohan

Verified

Senior Contributor, Forbes

New York

Doesn’t Cover

fashion, fads

Journalist Type

-

Seniority Positions

Industries

Medium Formats

Content

Total articles 357

  • Sephora Teams Up With WNBA’s Golden State Valkyries

    By Shelley E. Kohan| Forbes Verified In a landmark move that signals a shift in women’s sports marketing, Sephora has announced a multi-year founding partnership with the WNBA’s newest franchise, the Golden State Valkyries. "Athletes today have transcended being defined solely by their competitive performance. Audiences want to understand the person behind the athlete, their style choices, self-expression, and their authentic brand.

    By Shelley E. Kohan · Forbes

    Apr. 09, 2025

  • The New Currency Of Luxury

    By Shelley E. Kohan| Forbes Verified The beauty retail landscape is experiencing a significant transformation as consumer preferences increasingly blend traditional cosmetics with medical aesthetics and wellness services. The beauty experience at Nordstrom continues to elevate the consumer perception of luxury experiences. Recently, in a strategic move that captures this evolution of the beauty experience, Nordstrom partnered with SkinSpirit to introduce premium medical aesthetic services directly into their retail environment.

    By Shelley E. Kohan · Forbes

    Mar. 28, 2025

  • Sephora Teams Up With WNBA’s Golden State Valkyries

    By Shelley E. Kohan| Forbes Verified In a landmark move that signals a shift in women’s sports marketing, Sephora has announced a multi-year founding partnership with the WNBA’s newest franchise, the Golden State Valkyries. "Athletes today have transcended being defined solely by their competitive performance. Audiences want to understand the person behind the athlete, their style choices, self-expression, and their authentic brand.

    By Shelley E. Kohan · Forbes

    Apr. 09, 2025

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Company Info

Forbes

New York, United States