Sherry Chiger - Profile and Journalist Details
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Sherry Chiger
Verified
Writer, Freelance
New York
Beats
Biography
Writer/editor/copyeditor/content marketer. Words aren't just by vocation; they're also my passion.
Design , Real Estate , Marketing , Ecommerce
Content
By Sherry Chiger Verified, Kaylee Hultgren Verified| Chief Marketer Verified Forget about retirement parties. Crayola is holding a year-long “unretirement” party for eight of its crayon colors. On March 21, International Colour Day, Crayola launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack consisting of colors that had previously been retired. “We receive fan requests for bringing back retired colors all the time,” says Crayola Chief Marketing Officer Victoria Lozano.
By Sherry Chiger Verified, Kaylee Hultgren Verified| Chief Marketer Verified The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according to Richard Sanderson, leader of Spencer Stuart’s Marketing, Sales & Communications Officer Practice in North America, neither statistic should worry marketing professionals.
By Sherry Chiger Verified, Kaylee Hultgren Verified| Chief Marketer Verified A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the return on their investments. Even among teams of more than 1,000 marketers, only 62% measured ROI; among teams with fewer than 25 marketers, that fell to 38%.
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States