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Shweta Mulki

Shweta Mulki

Verified

Feature Contributor, BrandEquity.com

Mumbai

Final Covers

Media Brands , Advertising , Tech

Doesn’t Cover

I can, do cover almost everything.

Journalist Type

Seniority Positions

Content

Total articles 60

  • Beauty and the Tech

    By Shweta Mulki| Flipboard@ 3 hours agoMarkets are now pricing a roughly 60% chance for a 50 bps rate cut by Chair Powell’s Federal Reserve on Wednesday. Results will be announced at 2 pm EST after the conclusion of the Fed’s September 17/18 FOMC meeting. We’re scared of this high expectation. We believe this is a recipe for huge …

    By Shweta Mulki · Flipboard

    Sep. 17, 2024

  • Hyper-personalisation at scale is Netflix on steroids: Martin Sorrell - ET BrandEquity

    By Philip Kotler, David Aaker, Shweta Mulki| BrandEquity.com Verified Breakneck data, content velocity, shiny new AI — businesses are being forced to re-examine their roadmaps to survive. One man who’s been there, done that, and doing it all over again, is Martin Sorrell It’s been five years since Sorrell started S4 Capital. “The first three years were strong.

    By Philip Kotler, David Aaker, Shweta Mulki · BrandEquity.com

    Jul. 30, 2024

  • Beauty and the Tech

    By Shweta Mulki| Flipboard@ 3 hours agoMarkets are now pricing a roughly 60% chance for a 50 bps rate cut by Chair Powell’s Federal Reserve on Wednesday. Results will be announced at 2 pm EST after the conclusion of the Fed’s September 17/18 FOMC meeting. We’re scared of this high expectation. We believe this is a recipe for huge …

    By Shweta Mulki · Flipboard

    Sep. 17, 2024

As seen in

Company Info

BrandEquity.com

BrandEquity is a visual marketing and brand communications firm. Founded in 1960, the company serves clients from early-stage entrepreneurs to Fortune 500 corporations. Through research, marketing, and design, BrandEquity helps clients improve brand recognition, position products and services, and increase market share. We understand that a brand is a vital company asset that yields its best value when it's developed and managed strategically. We use a systematic approach to analyze a company's position in the marketplace, differentiate it from the competition, and create new visual and verbal expressions that reflect its brand essence. View samples of our work here - http://www.brandequity.com/our-work/index.php Follow us on Twitter - @BrandEquityIntl

'+1 800-969-3150

Founded: 1960