Simon Dumenco - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Simon Dumenco's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Simon Dumenco
Verified
Editor-at-Large, Ad Age
New York
Beats
Business Strategy, People On The Move, Sales Distribution, The Inside Baseball Of Defined Contribution Retirement Plans , Marketing, The Inside Baseball Of Advisor-Sold Asset Management , M&A
Hotel or restaurant openings, music festivals
Content
By Simon Dumenco Verified, E.J. Schultz Verified| Ad Age Verified Marketers are, of course, increasingly obsessed with amassing and deploying consumer data. But Truthset thinks that the marketing world needs to take a step back and first consider the accuracy of all that data—because a lot of it may be seriously flawed.
By Steve Passwaiter, Simon Dumenco Verified| Ad Age Verified In the context of midterm elections, 2022 turned out to be a record spending year. Though despite the hopes of ad sellers, it was not larger than the 2020 presidential year according to CMAG-monitored media. Knowing it would be difficult to recreate the conditions that swept 2020 into the record books, Kantar/CMAG initially forecast a 2022 figure near $8 billion.
By Simon Dumenco Verified, E.J. Schultz Verified| Ad Age Verified Marketers are, of course, increasingly obsessed with amassing and deploying consumer data. But Truthset thinks that the marketing world needs to take a step back and first consider the accuracy of all that data—because a lot of it may be seriously flawed.
Company Info
Ad Age
Ad Age is a leading media brand in the advertising and marketing industry, established in 1930. It is known for its objective and accurate coverage of the advertising sector, making it a daily resource for decision-makers and innovators in the field. The company emphasizes curated creativity, data analysis, and industry trends. Ad Age offers a variety of services and products tailored to the advertising community. This includes comprehensive digital coverage of industry developments, hosting significant events like the Ad Age Business of Brands conference, and recognizing excellence through its A-List & Creativity Awards. The Ad Age Datacenter provides valuable insights and reports, such as the Leading National Advertisers Report, which are essential for marketers. Additionally, Ad Age features innovative platform offerings to meet the evolving needs of the industry.
New York, New York, United States
'+1 877-320-1721
Founded: 1930