Sofia Sayers - Profile and Journalist Details
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Sofia Sayers
Verified
Content Writer and Editor, Dao Insights
Miami
Beats
Biography
Sofia is a Brazilian American from Miami, Florida with a passion for world culture and languages. So far, she has lived on four different continents and can speak five languages fluently. After graduating with a Bachelor’s degree in International Relations and Sociology from the Honors College at Florida International University, she took a leap of faith and moved to Shanghai, where she has been immersing herself in the language and culture for the past three years. Within these three years, she managed to buckle down and improve her Mandarin Chinese from just getting by to having full-fledged conversations with natives as well as reading advanced novels and working as a freelance translator. When she is not writing for Dao Insights, she is either taking photos on the streets of Shanghai or producing travel and language-related content for her YouTube channel.
I only interview business and political leaders.
Content
By Sofia Sayers| Dao Insights@ This month, whisky enthusiasts in Shanghai experienced a unique blend of flavours and urban exploration with Scotland’s renowned single malt scotch whisky brand, The Balvenie. From November 17 to 19, the company launched its “Urban Honey Flavour Tour”, transforming the bustling streets of Shanghai into a connoisseur’s delight. This event not only showcased Balvenie’s premium whisky but also highlighted the innovative ways in which traditional products can be reimagined in a modern context.
By Sofia Sayers| Dao Insights@ Japanese sportswear giant Asics has reported a remarkable 28.8% year-on-year growth in sales in the Greater China region for the first three quarters of 2023. This surge significantly contributed to the company’s global sales increase of 23.4% during the same period. The positive financial results have set a new historical high for the brand, according to their latest earnings report released on November 10.
By Sofia Sayers| Dao Insights@ In a landmark decision that marks a significant shift in the Chinese market landscape, the Ministry of Commerce of China has announced the delisting of 55 out of the 1,000 esteemed ‘Time-Honoured’ brands. These brands, traditionally celebrated for their long-standing heritage and cultural significance, are facing this action due to prolonged periods of poor management.
Company Info
Dao Insights
Dao Insights specializes in providing insights and news related to China, with a focus on digital innovation and trends. Originally created by the Qumin Group as an internal newsletter, it serves as a valuable resource for those seeking inspiration about China. The company is categorized under Book and Periodical Publishing, Advertising & Marketing, and Business Services, indicating that it may offer publications and marketing insights tailored to the Chinese market. Located in the UK, Dao Insights has a small team of approximately 12 employees dedicated to delivering relevant insights for businesses interested in understanding Chinese consumer trends and digital innovations.
'+44 798 653 8220
Founded: 2020