Sophie Pitt - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Sophie Pitt's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Sophie Pitt
Verified
Associate Editor, BeautyMatter
London
Beats
Lifestyle, Home And Decor, wellnessbeauty, Skincare , Technology, Makeup
anything that is not education news
Content
By Sophie Pitt Verified| BeautyMatter Verified Q1 of 2025 kicked off with bold moves in beauty retail. During the quarter, Target dropped over 2,000 new beauty products (90% under $20), spotlighting buzzy names such as Bubble and Eva NYC, while also doubling down on wellness with the addition of over 1,000 new self-care and lifestyle products. Ulta Beauty leaned into the wellness boom too, launching dedicated wellness sections across all 1,385 stores and onboarding a slate of new brands to fill the shelves.
By Sophie Pitt Verified| BeautyMatter Verified While luxury peers like LVMH struggled with slowing sales, Q1 of 2025 has proved solid for beauty conglomerate L’Oréal. The Group reported a 4.4% sales growth (3.5% like-for-like) for the time period, almost tripling analyst expectations of 1.3% and moderately outperforming the global beauty market. L’Oréal generated €11.7 billion ($13.3 billion) in total sales for the three months concluding in March, showcasing the company as a resilient figure in the current challenging beauty landscape.
By Sophie Pitt Verified| BeautyMatter Verified Q1 of 2025 kicked off with bold moves in beauty retail. During the quarter, Target dropped over 2,000 new beauty products (90% under $20), spotlighting buzzy names such as Bubble and Eva NYC, while also doubling down on wellness with the addition of over 1,000 new self-care and lifestyle products. Ulta Beauty leaned into the wellness boom too, launching dedicated wellness sections across all 1,385 stores and onboarding a slate of new brands to fill the shelves.
Company Info
BeautyMatter
BeautyMatter, founded in 2016 and based in New York, is a leading media and advisory platform in the beauty industry. With 25 years of expertise, the company provides insights on emerging trends, business strategies, and market shifts to help industry leaders navigate a dynamic landscape. Employing between 51 and 200 people, BeautyMatter serves as a vital resource for beauty professionals, offering actionable intelligence. The company publishes news, analysis, and thought leadership on global beauty developments, including mergers and consumer trends. It also provides advisory services and experiential programs to assist brands in achieving their strategic goals. Additionally, BeautyMatter offers tailored advertising opportunities to connect businesses with its engaged community. Its audience includes beauty brands, advertisers, and industry professionals who rely on its insights for informed decision-making.
New York, New York, United States
Founded: 2016