Sophie Soar - Profile and Journalist Details

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Sophie Soar

Sophie Soar

Verified

Commercial Features Editorial Director, Business of Fashion (BOF)

London

Final Covers

Digital Marketing , Fashion , Events, Social media, marketingtravel, E-commerce

Doesn’t Cover

Anything outside health & wellness or pets.

Content

Total articles 135

  • How I Became… NFL’s First-Ever Fashion Editor

    By Sophie Soar Verified| Business of Fashion (BOF) Verified Discover global job opportunities in fashion on BoF Careers today. Despite currently working as the fashion editor at the National Football League (NFL), Kyle Smith grew up “knowing nothing about sports and not loving it,” as he shared in the latest instalment of the BoF Careers webinar series, Building a Career in Fashion.

    By Sophie Soar Verified · Business of Fashion (BOF)

    Apr. 09, 2025

  • How I Became… ASICS SportStyle’s PR & Collaborations Lead

    By Sophie Soar Verified, Annabel Bolton| Business of Fashion (BOF) Verified Discover global job opportunities in fashion on BoF Careers today. Anissa Jaffery began her career with a law degree from the University of Westminster — a decision driven by her parents before she followed her aspirations to work in fashion, in PR and communications, in London.

    By Sophie Soar Verified, Annabel Bolton · Business of Fashion (BOF)

    Mar. 03, 2025

  • How I Became… NFL’s First-Ever Fashion Editor

    By Sophie Soar Verified| Business of Fashion (BOF) Verified Discover global job opportunities in fashion on BoF Careers today. Despite currently working as the fashion editor at the National Football League (NFL), Kyle Smith grew up “knowing nothing about sports and not loving it,” as he shared in the latest instalment of the BoF Careers webinar series, Building a Career in Fashion.

    By Sophie Soar Verified · Business of Fashion (BOF)

    Apr. 09, 2025

As seen in

Company Info

Business of Fashion (BOF)

The Business of Fashion is a London-based media company founded in 2007. It specializes in providing comprehensive coverage of the global fashion and beauty industries, which are valued at $2.5 trillion. The company is known for its authoritative analysis and serves as a vital resource for professionals in these sectors. The Business of Fashion operates a digital platform that offers breaking news, trend reports, and market intelligence on luxury, sustainability, marketing, and beauty. It provides industry insights tailored for creatives, executives, and entrepreneurs, along with advisory services that deliver strategic advice and thought leadership for stakeholders. The company has raised a total of $2.1 million in funding, with notable investors including Index Ventures, Felix Capital, LVMH Luxury Ventures, and the Financial Times. Its mission is to open, inform, and connect the fashion and beauty industries worldwide.

Founded: 2007