Stephanie Paterik - Profile and Journalist Details

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Biography

Stephanie Paterik is a Senior Web Editor for Adweek magazine and a media consultant for companies, authors, and magazines. Her nonfiction and poetry have appeared in PARADE, Glamour, Adweek, The Arizona Republic, and The Best American Poetry blog, among many others. She is a former staff writer for the Wall Street Journal and the former managing editor of PHOENIX magazine. She has taught at Arizona State University. She holds a BA in journalism from Arizona State University and an MFA in Creative Writing from The New School.

Content

Total articles 87

• Introducing Adweek's 2022 Global Theme

  By Stephanie Paterik Verified| Adweek Verified When our editorial team prepared last year's Outlook issue, we started with a list of questions: What would the future of work look like? Would consumer habits change long-term? Would media spending rebound? Less than a year into the Covid-19 pandemic, many of those questions remained unanswerable. This year is different.

  By Stephanie Paterik Verified · Adweek

  Jan. 02, 2022

• These Agencies Are Future Ready

  By Stephanie Paterik Verified| Adweek Verified As Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few blocks away from Madison Avenue in New York last month, I couldn't help but marvel at how things change. Four years ago, I was leading our coverage of the #MeToo movement, which led to shake-ups across the advertising industry, and Cavallo was stepping into her first days on the job as CEO of The Martin Agency, charged with turning it in a new direction.

  By Stephanie Paterik Verified · Adweek

  Dec. 06, 2021

As seen in

Company Info

The Trade Desk

The Trade Desk is a technology company founded in November 2009 in Ventura, California, by Jeff Green and Dave Pickles. It specializes in providing a demand-side platform (DSP) for digital advertising, connecting advertisers with customers across various media channels. The company is publicly traded on NASDAQ under the ticker symbol TTD. The Trade Desk offers a self-service, cloud-based platform that enables marketers to manage digital campaigns effectively. One of its notable products is Unified ID 2.0, an alternative identity framework aimed at replacing third-party cookies. This positions The Trade Desk as a leader in the evolving digital advertising landscape. The platform is utilized by agencies and advertisers to optimize campaigns across display, video, audio, and connected TV. The company focuses on transparency and control, appealing to advertisers looking to maximize their return on investment. Revenue is generated through fees for platform usage, including transaction fees on ad buys. The Trade Desk is committed to empowering advertisers with innovative technology while maintaining independence and avoiding conflicts of interest.