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Steve Frothingham

Steve Frothingham

Verified

Editor in Chief, Bicycle Retailer and Industry News

Wallonia, Boulder, Longmont

Final Covers

Mainly cybersecurity in banking but also financial technology at large

Doesn’t Cover

I follow but do not cover technology, government, business, management trends for consumer audiences.

Journalist Type

-

Seniority Positions

Medium Formats

-

Content

Total articles 4749

  • Why Allied frameworks went to Asia for its new gravel frame layup

    By Steve Frothingham Verified| Bicycle Retailer and Industry News Verified BENTONVILLE, Ark. (BRAIN) — Allied Cycle Works' parent company, HIA Velo, was founded in 2016 as a domestic carbon fiber manufacturer, originally re-purposing equipment acquired from Montreal's bankrupt manufacturer Guru Cycles. The brand, now backed by a Walton family investment group, has received considerable media attention for its U.S. production over the years.

    By Steve Frothingham Verified · Bicycle Retailer and Industry News

    Apr. 08, 2025

  • Wrench Science owners hope to sell fitting and configurator platforms, other IP

    By Steve Frothingham Verified| Bicycle Retailer and Industry News Verified BERKELEY, Calif. (BRAIN) — The owners of Wrench Science, the custom bike e-commerce site that closed earlier this winter, are looking to sell its remaining assets, including two custom-built online platforms: one that facilitates online bike sizing and a configurator that lets customers spec custom bikes with compatible parts.

    By Steve Frothingham Verified · Bicycle Retailer and Industry News

    Apr. 07, 2025

  • Why Allied frameworks went to Asia for its new gravel frame layup

    By Steve Frothingham Verified| Bicycle Retailer and Industry News Verified BENTONVILLE, Ark. (BRAIN) — Allied Cycle Works' parent company, HIA Velo, was founded in 2016 as a domestic carbon fiber manufacturer, originally re-purposing equipment acquired from Montreal's bankrupt manufacturer Guru Cycles. The brand, now backed by a Walton family investment group, has received considerable media attention for its U.S. production over the years.

    By Steve Frothingham Verified · Bicycle Retailer and Industry News

    Apr. 08, 2025

As seen in

Company Info

Bicycle Retailer and Industry News

Outside Inc., formerly known as Pocket Outdoor Media, is a prominent American company dedicated to sports and recreation. Rebranded in February 2021, it is recognized for its extensive portfolio that supports the outdoor and adventure lifestyle. The company gained fame through its flagship publication, *Outside* magazine, which has inspired readers to embrace an active lifestyle since its launch in 1977. Outside Inc. offers a variety of services and products, including several magazines focused on different aspects of outdoor activities, such as *Peloton* for cycling and *Beta* for mountain biking. Its digital platforms, like Outside Online and Pinkbike, provide rich content, while apps like Gaia GPS and Trailforks enhance outdoor navigation. The company also operates Outside TV, organizes sporting events through AthleteReg, and has expanded into marketing and education with acquisitions like Inkwell Media and Roam Media. Additionally, Outside Shop offers a range of outdoor products, and FinisherPix provides sports event photography services. With a reach of approximately 7.5 million people monthly, Outside Inc. connects with a diverse audience passionate about adventure and fitness.

Cornelius

+1 303-440-0601

Founded: 2019