Steve Sternberg - Profile and Journalist Details

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Total articles 218

• A Brief History Of The Upfronts: Do They Still Matter?

  By Steve Sternberg Verified| MediaPost Verified While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

  By Steve Sternberg Verified · MediaPost

  Apr. 15, 2025

• A Brief History Of Television Audience Measurement

  By Steve Sternberg Verified| MediaPost Verified Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week's edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace …Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research.

  By Steve Sternberg Verified · MediaPost

  Mar. 26, 2025

• A Brief History Of The Upfronts: Do They Still Matter?

  By Steve Sternberg Verified| MediaPost Verified While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

  By Steve Sternberg Verified · MediaPost

  Apr. 15, 2025

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MediaPost

MediaPost is an integrated publishing and content company that serves the media, marketing, and advertising sectors. Founded in 1996 and based in Wilton, Connecticut, it operates as an online resource for advertising media professionals across various platforms, including TV, radio, print, and digital media. The company offers a variety of services tailored to the advertising industry. MediaPost provides comprehensive news coverage, analysis, and insights into trends in media and advertising. It also offers directories and tools to assist businesses in planning and purchasing advertising. Additionally, MediaPost organizes conferences and events that facilitate networking and discussions on key industry issues. The company produces video content featuring interviews and discussions with industry leaders, available on platforms like YouTube. With an estimated annual revenue between $5 million and $25 million and a workforce of 100 to 250 employees, MediaPost plays a significant role in supporting professionals in the media and advertising fields.