Sumana Ganguly - Profile and Journalist Details
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Sumana Ganguly
Verified
Content and Copy Writer, DesignRush
Kolkata
Beats
travelFood: new chefs, regions international restaurantsTravel: What's new,Wine: state of the industry best places to wine taste, local cuisine people, global warming
going personally into Brazil' s drug- infested slums
Content
By Szabolcs Szecsei, Bisera Stankovska, Sumana Ganguly, Jelena Relić| DesignRush Podcast@ Let's face it: insect-based dog food doesn't strike as exciting or appealing to those unfamiliar with its nutritional benefits. Overcoming this perception was a challenge for Jiminy's, which they tackled with innovative branding, packaging, and marketing strategies. DesignRush spoke with Anne Carlson, the founder and CEO of Jiminy's, to delve into the company’s strategies and learn how they may apply to other companies marketing and branding efforts.
By Szabolcs Szecsei, Bisera Stankovska, Sumana Ganguly, Jelena Relić| DesignRush@ American fast-food chain Chick-fil-A is under fire from netizens for asking one of its staff members, who showcases and reviews her employee lunch meals on TikTok, to stop posting her videos. Without missing a beat, competitor Shake Shack grabbed the golden marketing opportunity by hiring the former Chik-fil-A TikToker to promote its Chicken Shack. Miri, who goes by @mirithesiren on TikTok, works for one of the Chik-fil-A branches in Southern California.
By Szabolcs Szecsei, Bisera Stankovska, Sumana Ganguly, Jelena Relić| DesignRush Podcast@ Let's face it: insect-based dog food doesn't strike as exciting or appealing to those unfamiliar with its nutritional benefits. Overcoming this perception was a challenge for Jiminy's, which they tackled with innovative branding, packaging, and marketing strategies. DesignRush spoke with Anne Carlson, the founder and CEO of Jiminy's, to delve into the company’s strategies and learn how they may apply to other companies marketing and branding efforts.
Company Info
DesignRush
DesignRush is a B2B marketplace founded in 2017 by Gianluca Ferruggia, based in Sunny Isles Beach, Florida. It connects brands with professional agencies in design, development, and marketing, featuring over 30,000 agencies from more than 50 countries. The platform offers an agency directory that ranks agencies based on expertise, location, and client portfolios. It also hosts design award competitions to recognize industry excellence and provides a media hub for insights into industry trends. Additionally, DesignRush offers a concierge service to help brands identify and vet agencies suited to their project needs. The company emphasizes verified agency profiles and client reviews to facilitate effective partnerships. DesignRush has established itself as a trusted resource in the B2B agency marketplace, focusing on agency-sector specialization and integrated services. Its proprietary ranking system evaluates agencies comprehensively, enhancing visibility for agencies and streamlining the discovery process for brands.
New York, United States
+1 800-856-5417
Founded: 2017