Sunil Kumar Bajaj - Profile and Journalist Details
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Sunil Kumar Bajaj
Verified
Writer and Analyst, Contagious
England, United States
Beats
General News Features , Human Interest
romance, novels, textbooks
Content
By Sunil Kumar Bajaj Verified| The Grocer Verified When you think of ketchup, there’s really only one brand that comes to mind: Heinz. After all it has been a staple in millions of homes around the world since 1876. But in the 2010s, an influx of competitors entered the market offering cheaper substitutes and leading customers to question their choice of ketchup for the first time. The initial response was one of defense, says Nina Patel, VP of North American brand communications for Kraft Heinz.
By Sunil Kumar Bajaj Verified| The Grocer Verified You may assume a brand with a name like Liquid Death made energy drinks, rat poison or maybe lighter fluid. But no. Liquid Death sells one of the most homogenous goods on the planet: plain, old mineral water. And it’s one of the most refreshing new fmcg brands of the past few years. Just because the product you’re selling is boring, it doesn’t mean your branding needs to be.
By Sunil Kumar Bajaj Verified| The Grocer Verified When you think of ketchup, there’s really only one brand that comes to mind: Heinz. After all it has been a staple in millions of homes around the world since 1876. But in the 2010s, an influx of competitors entered the market offering cheaper substitutes and leading customers to question their choice of ketchup for the first time. The initial response was one of defense, says Nina Patel, VP of North American brand communications for Kraft Heinz.
Company Info
Contagious
Contagious is a creative agency based in Scotland, specializing in branding, packaging, and experience design for the global drinks industry. Founded in 2001, the company has offices in Edinburgh and Glasgow. Contagious focuses on enhancing brand presence and consumer engagement through a variety of services, including brand strategy, packaging design, immersive experiences, and brand activations. The agency emphasizes a philosophy of standing for something and inspiring better choices, aligning brands with consumer values. Contagious is recognized for its impactful work, celebrated by clients and within the industry. The company is registered as Contagious (UK) Limited and is active in its operations, maintaining a solid financial status.
Edinburgh, Scotland, United Kingdom
'+44441315535545
Founded: 2001