Tiffani Montez - Profile and Journalist Details

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Total articles 44

• Latin America's un- and underbanked consumers offer foreign banks a large, accessible market

  By Tiffani Montez| EMARKETER@ Over a third of adults in the region don’t have a bank account. Only the Middle East and Africa has a larger proportion of unbanked consumers, per 2021 World Bank data analyzed by BCG. And the unbanked population is unevenly distributed: Just 59% of low-income consumers and 40% of rural inhabitants in Latin America have access to a banking account, per a January 2023 Mastercard and Americas Market Intelligence (AMI) survey. Even more consumers are underbanked.

  By Tiffani Montez · EMARKETER

  Apr. 13, 2025

• Cryptocurrency payment usage will jump from a low base in the next few years, as more owners convert to payers

  By Tiffani Montez| EMARKETER@ Adoption will spike by 82.1% from 2024 to 2026—but from a very low base. This translates to only 2.6% of the population using cryptocurrency payments in 2026, affirming its status as a nascent-stage payment option. Still, crypto is moving beyond investment as more owners see it as a way to pay. By 2026, nearly 1 in 5 crypto owners will use it for payments, up from just 14.2% in 2024, signaling a shift toward real-world adoption.

  By Tiffani Montez · EMARKETER

  Feb. 14, 2025

• Latin America's un- and underbanked consumers offer foreign banks a large, accessible market

  By Tiffani Montez| EMARKETER@ Over a third of adults in the region don’t have a bank account. Only the Middle East and Africa has a larger proportion of unbanked consumers, per 2021 World Bank data analyzed by BCG. And the unbanked population is unevenly distributed: Just 59% of low-income consumers and 40% of rural inhabitants in Latin America have access to a banking account, per a January 2023 Mastercard and Americas Market Intelligence (AMI) survey. Even more consumers are underbanked.

  By Tiffani Montez · EMARKETER

  Apr. 13, 2025

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Company Info

EMARKETER

EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.