Tim Peterson - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Tim Peterson's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Tim Peterson
Verified
Senior Media Editor, Digiday
Carlsbad
Beats
AI, Multimedia Video Editing, Image Generation Image Editing,Creative Cloud Audio Editing
It's all fair game to me.
Content
By Tim Peterson Verified| Digiday Verified Outcome-based measurement is becoming more commonplace in the TV and streaming ad market. So how long until business outcomes – which range from search and sales lifts to online and in-store visits – become the currency on which TV and streaming ads are bought and sold? Maybe someday soon; maybe never. “Any entity that does [outcome-based billing] is gaming the attribution.
By Tim Peterson Verified| Digiday Verified With more than 10 million followers on TikTok, Alyssa McKay would appear to have plenty to lose if the ByteDance-owned platform ends up being banned in the U.S. But she’s not all that concerned – and not just because the divest-or-die threat keeps getting delayed. Yes, 10 million is a big number. But know what’s bigger? 250 million, let alone 1 billion. That’s the range for how many views McKay’s videos receive on Snapchat each month.
By Tim Peterson Verified| Digiday Verified Outcome-based measurement is becoming more commonplace in the TV and streaming ad market. So how long until business outcomes – which range from search and sales lifts to online and in-store visits – become the currency on which TV and streaming ads are bought and sold? Maybe someday soon; maybe never. “Any entity that does [outcome-based billing] is gaming the attribution.
Company Info
Digiday
Digiday is a vertical media company founded in 2008 by CEO Nick Friese, based in New York City. The company focuses on industries transitioning from analog to digital, including media, marketing, retail, fashion, beauty, and workplace dynamics. Digiday operates four core brands: Digiday, Glossy, Modern Retail, and Worklife, each addressing specific sectors and trends. The company generates revenue through events, memberships, advertising, and marketing services, with an annual revenue of $14.9 million and a team of 311 employees. Digiday offers premium content, research, and advisory services, and hosts industry-specific summits and forums. It emphasizes community-driven content and multiplatform storytelling, aiming to provide quality journalism and insights into digital transformation across various industries.
New York, New York, United States
+1 203-536-5697
Founded: 2008