Tim Phillips - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Tim Phillips's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Tim Phillips
Verified
Host, VoxTalks Economics
London
Beats
Biography
Producer and host at Talk Normal Productions -- we create engaging and fun podcasts and video about economics, business, and technology. Also a journalist and editor for more than 200 publications, and the author of bestselling books on business, crime, and economics.
Technology , Business , Climate , Economics , Innovation
There is no issue that i cannot cover
Content
By Tim Phillips Verified| RESEARCH LIVE Verified Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals learned from data to estimate media effects and quantify uncertainty. The model analyses campaign performance based on key performance indicators (KPIs) including sales, website visits, profit and conversions.
By Tim Phillips Verified| RESEARCH LIVE Verified Through the agreement, the companies will integrate AI-based creative performance insights, including emotional impact, attention and various brand metrics, into brands’ marketing models. The companies said the partnership would also offer brands and agencies granular insights on advertising performance and tools for evaluating performance across channels and formats.
By Tim Phillips Verified| tobaccointelligence.com@ Strategic Business Consulting managing director Rupert Wilson, who has 17 years of experience in the tobacco industry from his time with Rothmans International, joins Tamarind Intelligence managing director Tim Phillips to discuss the impact of novel nicotine products on tobacco company share prices and overall business performance.
Company Info
VoxTalks Economics