Tom Roland - Profile and Journalist Details
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Tom Roland
Verified
Contributor, Billboard
Nashville
Beats
social and global affairs cultureGenerals news
politics, scandal
Content
By Tom Roland| Billboard Verified Life in the spotlight isn’t nearly as glamorous as it looks, particularly for new artists. Between taking every road gig available, meeting programmers in multiple cities on radio promotion tours, creating new material and building a social media base, it’s not unusual for acts in their first year or two in the national spotlight to operate regularly on just four or five hours of sleep.
Girlilla Marketing Founder/CEO Jennie Smythe Relates Life and Career Lessons in New Book, ‘Becoming Girlilla’
By Jessica Nicholson Verified, Kristin Robinson Verified, Tom Roland, Melinda Newman Verified| Billboard Verified By the time Nashville-based digital marketer Jennie Smythe launched her company Girlilla Marketing in 2008, she had already gained significant experience working in marketing and promotion for companies including Hollywood Records, Yahoo Music, and Elektra. She also forged her path in digital marketing as the music industry was undergoing the profound transition to a primarily digital medium. “A portion of it was just being in the right place at the right time,” she recalls to Billboard.
By Tom Roland| Billboard Verified Life in the spotlight isn’t nearly as glamorous as it looks, particularly for new artists. Between taking every road gig available, meeting programmers in multiple cities on radio promotion tours, creating new material and building a social media base, it’s not unusual for acts in their first year or two in the national spotlight to operate regularly on just four or five hours of sleep.
Company Info
Billboard
Stereogum is an influential online music publication founded in 2002, known for being one of the first MP3 blogs. Based in New York, it focuses on independent and alternative music news, downloads, and videos. The publication was acquired by Billboard-The Hollywood Reporter Media Group in 2016 but returned to its founder, Scott Lapatine, in 2020, ensuring its independent status. The company employs a team of 11 to 50 people and serves a global audience of music enthusiasts, industry professionals, and artists such as Kanye West and Ben Gibbard. Stereogum is dedicated to music journalism, offering artist interviews, album reviews, and exclusive content. It has played a significant role in promoting emerging artists like Vampire Weekend, Arcade Fire, and Fleet Foxes. Additionally, Stereogum has successfully engaged in crowdfunding campaigns to support merchandise and fan-focused projects, showcasing its commitment to the music community.
New York, New York, United States
+1 212-493-4100
Founded: 2002