Tom Vierhile - Profile and Journalist Details
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Tom Vierhile
Verified
VP of Strategic Insights, North America, Innova Market Insights
New York
Beats
Parliamentary Committees , Court Or Tribunal Hearings, Climate Change , Justice, Crime And Corruption Stories, Tech , Broad Interests Within Investigative Journalism
Content
By Tom Vierhile| Prepared Foods Verified 2025 Food and Beverage TrendsSauces & Marinades When consumers want to experiment with flavor, sauces, dressings and seasonings easily win out. In fact, when asked where they would go to try new flavors, 42% of American consumers told Innova Market Insights’ 2024 Flavor Survey that sauces, seasonings and toppings was their first category choice. Desserts, ice cream and sweet bakery products (cakes, cookies, etc.), were second and third respectively.
By Tom Vierhile| Prepared Foods Verified 2025 Food and Beverage TrendsBakery Without a doubt, “swicy” is one of the food industry’s favorite new terms—related to products delivering a combination of sweet and spicy flavors. Looking more broadly at the bakery foods category, you could say the term “swicy” applies as well—when you consider new product launches across all categories. According to Innova Market Insights data, overall US bakery launches grew by about 1% in 2024.
By Tom Vierhile| Prepared Foods Verified 2025 Food and Beverage TrendsSauces & Marinades When consumers want to experiment with flavor, sauces, dressings and seasonings easily win out. In fact, when asked where they would go to try new flavors, 42% of American consumers told Innova Market Insights’ 2024 Flavor Survey that sauces, seasonings and toppings was their first category choice. Desserts, ice cream and sweet bakery products (cakes, cookies, etc.), were second and third respectively.
Company Info
Innova Market Insights
Innova Market Insights is a global market insights provider focused on the food and beverage industry. Based in the Netherlands, the company operates with a network of consumer packaged goods specialists across six continents. Innova is known for its extensive tracking of new product launches in over 75 countries, using advanced data analytics to help clients understand current and future trends in the fast-moving consumer goods sector. The company offers a range of services, including detailed market insights into consumer behavior, product trends, and packaging dynamics through its Insights 360 approach. Innova tracks emerging trends and conducts extensive global surveys, capturing over 35 million consumer data points annually. Clients benefit from customized analysis and reports tailored to their specific needs, supported by advanced analytic tools. Innova's client base includes many of the top 500 FMCG companies, emphasizing long-term partnerships and delivering valuable knowledge solutions to drive growth.
Arnhem, Gelderland, Netherlands
'+31 26 319 2000
Founded: 1994