Tom Webster - Profile and Journalist Details
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Tom Webster
Verified
Partner, Sounds Profitable
Boston
Beats
Content
By Tom Webster| Sounds Profitable@ If there’s one challenge every advertiser faces today, it’s reaching audiences as they scatter across an increasingly fragmented media landscape. But what if I told you there’s a medium that naturally bridges these divides, meeting consumers wherever they are, in whatever format they prefer? And no, I’m not talking about carrier pigeons with attached video screens, though I admit I’ve sketched that business plan on more than one napkin after a few mocktails.
By Tom Webster| Sounds Profitable@ Join Sounds Profitable’s Tom Webster for the first look at The Advertising Landscape 2025, our newest flagship study of the ad-supported media landscape. This is the largest cross-media study of advertising in podcasting in America, and provides the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle.
By Tom Webster| Sounds Profitable@ If there’s one challenge every advertiser faces today, it’s reaching audiences as they scatter across an increasingly fragmented media landscape. But what if I told you there’s a medium that naturally bridges these divides, meeting consumers wherever they are, in whatever format they prefer? And no, I’m not talking about carrier pigeons with attached video screens, though I admit I’ve sketched that business plan on more than one napkin after a few mocktails.
Company Info
Sounds Profitable
Sounds Profitable is a podcast industry trade association and media company dedicated to advancing the business of audio. Founded by Bryan Barletta and Tom Webster, the organization focuses on education, research, and community-building for podcast professionals. It addresses key industry challenges such as monetization, measurement, and audience growth. The company offers a range of resources, including newsletters, podcasts, and events. It publishes strategic analyses and industry reports, and produces shows like *The Business of Business Podcasting*. Sounds Profitable collaborates with partners like American Public Media to conduct research on audience behavior and content trends. Additionally, it hosts quarterly gatherings and specialized summits, fostering collaboration among industry leaders. The organization also maintains a Slack channel for over 1,800 members, providing a platform for professionals to share ideas and access exclusive webinars.